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National Repository of Grey Literature

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Promotion of the town of Most Zárubová, Lucie ; Mikeš, Jiří (advisor) ; Herget, Jan (referee) The thesis deals with the promotion of the town of Most. Its aim is to analyze commercial communications, which are used nowadays by the town for its promotion, and to suggest steps for its use in the future. For this purpose the situation analysis of the tourism in the town and the demand analysis in the form of a questionnaire survey among the target group in question were carried out. Based on this data the recommendations for improvement of commercial communications in the town of Most were formulated. Detailed record

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