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Analysis of the use of payment cards in retail
PETERKOVÁ, Michaela
This thesis deals with the issue of payment cards. The current situation of payment cards on the Czech market is described and statistically verified in the practical part. The analysisis performed using a questionnaire survey of customer and retailers. The aim of this thesis is using its own research to determine to what extent the payment cards in the Czech Republic used in retail.
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Co-branding of payment cards
Přikryl, Jiří ; Křížek, Tomáš (advisor) ; Kolman, Marek (referee)
The bachelor thesis deals with possibilities and use of co-branding within the financial institutions. It mainly focuses on co-branding payment cards aiming both, the analysis of the current situation on the market for these products in the Czech Republic as well as the outline of their new usage opportunities. The theoretical part defines not only the basic concepts of the branding phenomenon but also more deeply characterizes its part called co-branding. The paper then offers fundamental information about payment cards as a product where this marketing method is commonly implied. The practical section describes progress in the amount of credit cards in the Czech Republic depending on the number of other cards issued, specifies currently offered co-branded credit cards with regard to benefits for bank, partner and consumers, and outlines new possibilities of co-branding usage within financial institutions.
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Comparative analysis of credit card selected czech banks
Třísková, Simona ; Půlpánová, Stanislava (advisor)
The subject of the bachelor thesis named "Comparative analysis of credit card selected czech banks" is the analysis and identification of differences in credit card GE Money Bank and CSOB in the financial impact on their clients. In the first part, the bachelor thesis describes the czech banking system and the selected companies, than is focused on the features of credit cards. The final part analyzes and compares selected credit card and their financial impact on consumers.
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Payment Card Security
Coufal, Jiří ; Schlossberger, Otakar (advisor)
The main idea of this bachelor thesis " The Security of Pay Cards" is to show readers security risks that comes together with daily usage of pay cards. In the first part of the work author talks about history and todays situation. Main part of work deals with most common frauds and tricks with pay cards. Reders are also given advices how to deal with security risks. At the end of work autor writes about future technologies and his own opinion about security situation with pay cards and possible solutions.
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Credit Card as Product
Barcal, Tomáš ; Votava, Libor (advisor)
Aim of the teoretical part of bachelor thesis is to acquaint the reader with historical evolution of credit cards and card associations, technological innovations of recent years, typology of payment cards and evolution of used technology. Aim of the practical part is to analyze credit cards provided by three "major players" on czech market. Further to compare these products and to evaulate the most profitable product from the selected. Practical part of this thesis is instrumental as a guide for potential applicant of credit card product as well this part outlines recommendations, which should the applicant use for a decision. The aims of the practical part I have achieved with help of methods of analysis, comparison and description. Contribution of my bachelor thesis is provided quidance what all is neccesary to focuse on, which categories of fees to analyze and how to correctly evaluate these categories to a potencial applicant of a credit card. Similarly making the recommendations how to properly deal with this product to maximazi its profitability.
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Payment cards and their future
Fiedlerová, Tereza ; Zámečník, Petr (advisor) ; Schönfeld, Jaroslav (referee)
This Bachelor thesis deals with the relevant questions of credit cards from their historical development via the present time until the future. The work includes information about the usage of credit cards in ordinary life, their split into categories, protective measures and possibilities of their abuse. The bachelor thesis will introduce you to the current situation in the credit/debit card market and the development of new technologies in the field of credit/debit cards. A market survey and the interpretation of its results are followed by a comparison with publicly available statistics.
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Utilization of payment cards
PETROVÁ, Jaroslava
The Thesis deals with the utilization rate of debit cards, asks whether popularity of credit cards increases and tries to find what the approach to holding a payment card is among clients. It also deals with the history of payment card origins, both abroad and in the Czech Republic, with classification of cards and with card associations. Advantages and disadvantages of credit cards for a provider, a retailer and a cardholder and the possibility to compare for whom a card is a beneficial product is another interesting topic. It also deals with classification of cards and informs on the most important card associations. It summarizes their position on the market in the Czech Republic. Payment cards are a phenomenon of present days, which is why nearly everybody owns this payment instrument today. When we look at the offer of banks and financial institutions at the territory of the Czech Republic we find that no more financial institution not offering a wide range of credit and debit cards exists nowadays. The aim of the Bachelor Thesis was to confirm or refute set hypotheses, what the rate of growth on payment cards is and whether the interest in payment cards grows. A quantitative method in the form of a questionnaire research among the clients of Raiffeisenbank a.s. was chosen to confirm the hypotheses, then a research question asking about the approach to payment card ownership among clients. The questionnaire results were processed by means of descriptive statistics in graphic form. The research results were described and evaluated from the point of view of conformation or refutation of the hypotheses and the research question in the conclusion of the Bachelor thesis.
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Banking Facilities within the Framework of Checking Accounts
VRTILKOVÁ, Jana
The Bachelor work is focused on the questions relating the presented services, which are offering in the frame of checking accounts of the selected banks. Both the canals of direct banking, therefore Internet, Telebanking, GSM banking, WAP banking and home banking; and bank overdraft, payment card, credit card, and foreign currency account belong here. The companies of "Komerční banka, a. s.," "Československá obchodní banka, a. s.", "Česká spořitelna, a. s.", "Raiffeisenbank, a. s." and "GE Money Bank, a. s." banks are elaborated. The work is divided into two parts, the theory one and the practical one. The principle of the selected services is outlined in several test examples. These test examples link to the given theory.
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