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Analysis of marketing tools of the construction company in Kazakhstan
Shvedova, Yelizaveta ; Budíková, Michaela (referee) ; Dohnal, Radek (advisor)
The master’s thesis focuses on the theoretical and practical aspects of marketing and marketing strategies of construction companies, with an emphasis on the process of winning contracts. The aim is to analyze and evaluate the effectiveness of these strategies in the acquisition activities of a construction company. The theoretical part describes the marketing and strategies in the construction industry and the process of contract acquisition. The practical part analyzes the marketing tools of construction companies in Kazakhstan, regarding the economic situation, selection of respondents and financial analysis of the companies. The questionnaire survey is conducted based on five assumptions. The output of the thesis is the proposal of recommendations for the marketing strategy of a construction company with the aim of enhancing its competitiveness in bidding for contracts.
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Marketing processes in the building industry
Kaláb, Jiří ; Buchalová, Jana (referee) ; Dohnal, Radek (advisor)
The subject of the Bachelor thesis "marketing processes in the construction industry" is the specification of the individual marketing processes in the field of construction and use them to solve a major weakness in concrete construction company and come up with proposals that would enhance its effectiveness in business.
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Marketing strategies in real estate sales
Langerová, Tereza ; Budíková, Michaela (referee) ; Dohnal, Radek (advisor)
The Final Project focuses on developing marketing startegies considering the communication on the Czech real estate market, with specific emphasis on the town of Prostejov and its surroundings. The Project deals with mapping and describing the issues within the area of developing marketing strategies in the process of sale and purchase of the real estate. The Theoretical Part sets the fundamental marketing terminology, deals with the term of the construction market and the effects of individual subjects present on the market. The Practical Parts is formed by the marketing research whose outcomes reveal a set of recommendations in the field of marketing strategies for the real estate professionals within their marketing communication. The very result of this Project is a proposal of the optimal media selected for the effective communication with customers.
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The Impact of the Global Crisis on the Changes in the Civil Engineering.
Smejkalová, Aneta ; Hromádka, Vít (referee) ; Vítková, Eva (advisor)
This diploma thesis deals with the changes in civil engineering that occured as a result of the global pandemic crisis. The theoretical part defines the basic terms and definitions, describes facts from past crises and defines the economic situation before the pandemic. It compares the economic situation before and after the start of the pandemic. This thesis also examines the development of selected macroeconomic indicators during the crisis. The practical part consists of an analysis of the construction market using a questionnaire survey. Based on the data from this survey, it evaluates the view of participants in the construction market on the supply side. The final data obtained from the questionnaire survey are compared with statistical data. Finally, possible predictions about the development of civil engineering are defined.
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Funding of a construction order by supplier
Kostolanská, Jana ; Špiroch, Michal (referee) ; Kocourková, Gabriela (advisor)
This bachelor’s thesis focuses on the specifics of acquisition, preparation and realization of a construction order by supplier. It deals with different types of orders, forms of funding and invoicing, individual parts of a Contract for work, forms of financial guarantees for a trouble-free realization of an order as well as a submission and assumption of product. The aim of the work is to analyse a realization of a specific order, form of funding and payments for a submitter and subcontractors. At the end of this bachelor’s thesis is an offer of suggestion for a possible change with a funding of an order and analysed its impingement on a total price.
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Financial Management of Building Order from the Aspect of Supplier
Duban, Ivan ; Ondrušková, Eva (referee) ; Hroníková, Marta (advisor)
The bachelor's thesis is focused on problems of financing, processing of extraction, and preparing and implementing an architectural order from the view of the provider. The main target of this bachelor´s thesis is to describe the variety of possibilities of how a provider can finance orders and show the difference between the real and the planned process of a financed order by use of a concrete example. The theoretical part deals with the terms which are required to understand the problem and its solving. The conclusion of the thesis includes a plan which would change the way of billing the order and its impact on financing and the profit of the order.
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Marketing planning in a construction company
Radojković, Milica ; Pohlová, Pavla (referee) ; Dohnal, Radek (advisor)
The thesis deals with the issue of marketing planning in a construction company. The thesis is divided into theoretical and practical parts. The theoretical part of the thesis defines the problem of marketing planning in the construction industry. It describes the construction market, marketing mix, analysis of micro and macro environment, international marketing and application of marketing plan in a construction company. The practical part of the thesis consists of two parts. The first part contains an analysis of the public procurement laws in Bosnia and Herzegovina and the Czech Republic. The second part describes a specific construction company. On the basis of the individual analyses, a marketing plan is prepared for the company XYZ, which plans to expand its scope of activity to the market of Bosnia and Herzegovina. The aim of the thesis was to analyze and describe how marketing planning affects the participation of a construction firm in public procurement. The output of the thesis is the definition of a marketing plan proposal for a specific construction firm based on the identified state of this firm and the environment.
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Analysis of the effectiveness of the use of marketing tools in the project „Nová Zbrojovka“
Borozdina, Valeriia ; Budíková, Michaela (referee) ; Dohnal, Radek (advisor)
The aim of the thesis is to analyze marketing tools used in the development project «Nová Zbrojovka». To assess their effectiveness and expediency of use in the future. The result of this work will be a proposal for the further use of the analyzed marketing tools. The theoretical part is devoted to the description of the construction market, strategy and marketing strategy, situation analysis and its tools. The basic concepts, divisions and structures are explained here. The practical part describes the project «Nová Zbrojovka», the current situation of using marketing tools and marketing strategy of the project, analysis of these tools and recommendations for their use in the future.
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