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The Clinton's administration in the Middle East peace process
Maťašovský, Jozef ; Havlová, Radka (advisor) ; Knotková, Vladimíra (referee)
The aim of the bachelor thesis is to sum up the role of the Clinton's administration in the Middle East peace process and its contribution to international relations. First chapter includes the history of American involvement in the Arabic-Israeli conflict during the whole Cold-War period. The second chapter is focused on the Clinton's administration itself and the serries of activities in the Middle East that were undertaken during both Clinton's electoral terms. The third chapter is directed to asses particular Clinton's terms, their mutual comparison as well as the comprehensive analysis of the administration's role in peace negotiations.
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Use of Political Marketing in Reinventing the British Conservative Party
Heczko, Pavel ; Dvořáková, Vladimíra (advisor) ; Nováček, Jan (referee)
The subject of this thesis is The Conservative Party and its use of political marketing. The text analyzes how the Party responded to three subsequent election defeats in 1997, 2001 and 2005 and to what extent are the Conservatives utilizing political marketing methods and techniques in reaction to the pressure from their more market oriented competitor, the Labour Party. Since the rebranding of the Labour Party under Tony Blair, the Conservatives were struggling to adapt to the new reality. Instead of utilizing political marketing and being more responsive to the wishes of the electorate they diverged their polities more to the right. However, their incumbent leader, David Cameron, is transforming the Party and making it more market oriented. These efforts are critically analyzed.
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