|
|
Řízení strojírenského podniku pomocí metody Balanced Scorecard
Koníčková, Lucie
The aim of this thesis is to propose method of implementing the basic framework of the model Balanced Scorecard as a management system in the strategic management of an engineering company. In the literature review are clarified terms strategic management and business performance measurement and is described the issues of Balanced Scorecard method. The practical part is focused on the design of BSC and its implementation into the management of the chosen company. Based on the results of the strategic and financial analysis are defined strategic objectives, which are connected by cause-effect relations to a strategic map. Measures, desired future values and specific strategic actions are assigned subsequently to their targets. In the end, there is a time and cost analysis of creation and implementation BSC model in company XY.
|
|
|
Identifikace kritických oblastí pomocí modelu Balanced Scorecard
Pulec, Vojtěch
The following thesis focuses on identification of a business unit's core strategic areas on the basis of the Balanced Scorecard method. The thesis is divided into two parts. The first part explains the theory behind the Balanced Scorecard method and its specifics. The second part focuses on the identification of the core strategic areas on the basis of the Balanced Scorecard method in a chosen business unit.
|
|
|
Performance and value management of the company
KALCŮ, Renáta
The master thesis deals with business performance and various approaches to its measurement with the emphasis on value management. The aim is to analyze the value creation and the performance of the company Kronomech, spol. s r.o. Then identify strategic factors affecting the value of the company, including the proposal of measures for its growth. The theoretical part focuses on indicators and models to allow assessment of business performance. These indicators are then applied in the practical part on the selected company. Attention is focused on the indicator of economic value added and the models investigating the financial position of the company. The overall economic performance of the company is evaluated, including consideration of nonfinancial indicators. The final part contains formulated measures that will lead to the consolidation of the financial health and to improve the performance of the selected company.
|
|
| |
|
|
Use copywriting during optimization of online stores
Tomčík, Martin ; Burkoň, Lukáš (advisor) ; Meisner, Tomáš (referee)
This dissertation is focused on copywriting or writing advertising content for online stores. Its main objective is to create instructions for writing successful text for online stores based on synthesis. Simultaneously, another aim of my dissertation is to use these findings in copywriting for selected e-shops. Both theoretical and practical parts are based on professional resources and my own experiences with copywriting beginning in 2006. This document is structured in three main parts. In the first part, I focus on theoretical recommendations for writing advertising content. In addition to creating product descriptions, this chapter deals with the preparation of texts for categories, home pages, shipping and payment sections, about us pages, articles and microcopy. In the next chapter, I describe measuring and evaluating the performance of advertising texts for online stores. The third part is devoted to the application of theoretical knowledge and to writing texts for selected eshops, including an evaluation of their success. Thanks to the selected structure, this dissertation covers almost all issues of copywriting for eshops. Chapters are structured in the same way as my usual copywriting process. I believe that my dissertation will become a useful knowledge resource for beginners and advanced copywriters, Internet marketing experts and online store owners. Selected parts of my dissertation are enhanced by my own experience, knowledge and demonstration examples. Most of them can be found on real company websites and online stores. Also, I continually refer to related resources that may be useful for every reader with deeper interest in this issue.
|
|
|
Měření výkonnosti procesně orientované společnosti - E.ON
Chmelová, Kateřina ; Kovář, František (advisor)
Teoretická část pojednává o důvodech, které vedou společnosti k tomu, aby se měřením výkonnosti zabývaly. Dalšími důležitými tématy jsou také způsoby, kterými se výkonnost podniku měří ve vazbě na strategii, jak se výkonnost podniků porovnává a v neposlední řadě vyvíjení tlaku na trvalé zvyšování výkonnosti. Velká část je také věnována využití metody Balanced Scorecard pro řízení procesně orientované společnosti. Praktická čast se věnuje především řízení rizik a implementaci systému včasného varování ve skupině E.ON Czech. Nedílnou součásti je i praktická ukázka měření výkonnosti procesů a motivace na základě výkonnosti procesů ve skupině E.ON Czech.
|
|
|
Modern measures of enterprise efficiency
GRAŇOVÁ, Ivana
The aim of this Diploma work was to evaluate enterprise efficiency by traditional and modern indicators and to identify key determinant of efficiency. In the theoretical part of the Diploma work was described the measurement of enterprise efficiency in the context of historical evolution followed by evaluation modern and traditional approaches. In the practical part of Diploma work was realized financial Analysis at first followed by calculation of economic value added according to methodology Ministry of Industry and Trade. This value was compared with EVA calculated by INFA. In the year 2008 the enterprise didn´t create EVA. In recent years, EVA is increasing and the enterprise is among the best in the business sector.
|
|
|
A Performance Comparison of mutual funds and ETFs available in Czech Republic from the CZK investor's point of view
Kůna, Jakub ; Musílek, Petr (advisor) ; Havlíček, David (referee)
This diploma thesis "A Performance Comparison of in Czech Republic available mutual funds and ETFs from the view of CZK investor" elaborates on collective investing in Czech Republic; focusing on mutual funds and their exchange traded alternatives in ETFs. In the thesis, a history of Czech collective investments' development is briefly mentioned and of ETFs' beginnings in the US, also a legislative framework for the mutual funds in CZ is shortly discussed; furthermore, different approaches to fund classification based on various criteria are provided. An impact of fund fees and expenses is also analysed. A Current situation on the capital market of funds and ETFs and its trends are showed in many graphs and tables. In the second part of the thesis, author introduces not only the basic ones but also the more sophisticated methods of portfolio's or fund's performance measurements, including yields, risks, risk-adjusted yields etc... The third and last chapter aims at application of the previously mentioned methods on a selection of 20 funds and ETFs; therefore building a financial model enabling that. The analysis is viewed as from the CZK investor, thus all calculations are made in CZK.
|
|
|
Critical view of measures of success in the non-profit organization AIESEC Praha
Angelovič, Juraj ; Stránský, Jakub (advisor) ; Fous, Zdeněk (referee)
The aim of my work is to critically evaluate the measures of success and performance indicators of the process of realization of corporate internships in the non-profit organization AIESEC Praha. The factors of motivating members to work for a non-profit organization are analyzed in this work with a connection to the active incentive policy of AIESEC Praha. Additionally, terms such as critical success factors and key performance indicators are defined in this work and examined in particular stages of realization of corporate internships in AIESEC Praha with an emphasis on their consistency and coherence to the global vision of the organization. In conclusion, the proposal of qualitatively better system of performance indicators and measures of success of described process is introduced.
|
|
| |
guest ::
