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Modern marketing communication tools and their use of a particular online store
Jochimová, Natálie ; Pešek, Ondřej (advisor) ; Kajfoszová, Dorota (referee)
This Master´s thesis entitled Modern marketing communication tools and their use of a particular online store dedicated to modern methods of promotion on the Internet market of fashion in the Czech Republic, namely the largest of these deals ZOOT.cz. The aim of the work is based on quantitative and qualitative research to evaluate the use of modern tools of marketing communication in the example mentioned internet business when compared with other entities. The theoretical part of this thesis provides a definition of Internet marketing and the entire online environment, as well as a description of various marketing tools along with outlining their modern forms. In the practical part is to analyse these tools with an online shop ZOOT.cz. The main sources of data are the results of a survey from ZOOT called Fashion Report, data from Sklik to new service Retargeting about the effectiveness of its use, as well as the conclusions of individual and group interviews with employees of ZOOT or internal documents online stores on the effectiveness of individual used instruments. The results of these studies show that if companies use modern marketing communication tools, they are still more emphasis on the rapid inclusion of innovations into business activities, providing superior customer service, but also a form of monitoring advertisements for competitors.
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The Use of Data Analytics in Internal and External Audit
Tecáková, Andrea ; Říhová, Zora (advisor) ; Kadochová, Lucie (referee)
Data Analytics is one of the fast-developing applications of IT in organizations worldwide. This Master's thesis examines data analytics in the context of internal and external audit. Principal aim of the thesis is to identify the opportunities for data analytics application in both audit disciplines. Secondary goal is to design a data-analytical procedure, apply it to actual business data and thus demonstrate the benefits of employing data analytics. The thesis builds on a summary of theoretical sources of the relevant area, followed by a survey conducted by the author. The survey maps current state of data analytics usage in both internal and external audit in the Czech Republic. The added value of this thesis is, apart from the identification of audit areas in which it is beneficial to use data analytics, the design of an analytical procedure and its application. Another benefit is the survey revealing current state of the art and the insights of interviewed auditors, pointing to both benefits and problems of data analytics application to the performance of the audit profession.
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Organic markers and compounds in PM1 aerosol in small town near Prague (Czech Republic) in winter 2016
Křůmal, Kamil ; Mikuška, Pavel ; Coufalík, Pavel ; Večeřa, Zbyněk
Contribution summarizes the concentrations of monosaccharide anhydrides, resin\nacids, methoxyphenols, monosaccharides, disaccharides, sugar alcohols, alkanes,\nhopanes, steranes and polycyclic aromatic hydrocarbons in PM1 aerosols in small town\nKladno-Švermov in winter. According to concentrations of organic markers, the\nidentification of emission sources in Kladno-Švermov is discussed.
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The position of Czech electronic industry in global production network
Suchá, Tereza ; Blažek, Jiří (advisor) ; Ženka, Jan (referee)
The presented thesis deals with the position of the Czech electronic industry in global production network. The goal of this work was to determine whether the suppliers of the Czech electronic industry are involved in global production network and if so to assess the nature and the form of this involvement. The partial goal of this work was also to evaluate if there are common features of geographic concentration of the Czech electronic industry in the past and the present. The analysis was based on information for individual companies from Amadeus database and other sources. The result of conducted analyzes was a finding that there are two types of companies in Czech economy: independent and involved in global production network. From the companies involved in global production network the most of them can be found on the lowest positions in the network and therefore ocuppying the less favorable position. Despite these not very hopeful results we can see that for the companies on the position of the 3rd grade there was identified inter-sectoral upgrading even though in a limited degree. The common features of geographic concentration of the Czech electronic industry in the past and the present were also confirmed. Key words: global production network, electronic industry, upgrading, tiered structure
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Comparison of Atmospheric Aerosol Volatility at a Suburban and Rural Measurement Site.
Kubelová, Lucie ; Vodička, Petr ; Schwarz, Jaroslav ; Makeš, Otakar ; Ždímal, Vladimír
One of the most important characteristics of atmospheric aerosols is their volatility. Volatility affects the formation, life time, and removal of aerosol particles (Huffman et al., 2009). Accurate description of volatility of atmospheric aerosols can lead to a better identification of their sources and it is also crucial for models incorporating condensation and aging of aerosols. However, there is still a lack of knowledge regarding aerosol properties such as volatility especially in case of organic aerosols. To increase our understanding of aerosols volatility, we have performed summer (21.8.-2.10.2012; 17.6.-18.8.2014) and winter (19.2.-28.5.2013; 9.1.-13.3.2014) measurement campaigns with a thermodenuder at a suburban site in Prague Suchdol and at a rural site Košetice, respectively.
Fulltext: content.csg -  PDF
Plný tet: SKMBT_C22016102412230 - PDF
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The use of biomass ash
Ochecová, Pavla ; Tlustoš, Pavel (advisor) ; Radim, Radim (referee)
One of the most frequently used sources of renewable energy is biomass, mainly wood biomass. Incineration is the most common technology utilizing the energy from biomass to produce heat. A byproduct of these technologies is ash, whose composition depends on the feedstock composition and the incineration technologies. Due to the high content of valuable nutrients in ash, one of the suitable option for ash utilization seems to be application into agricultural or forestry land. Therefore, it is necessary to test response of soils and plants and look for the most suitable combination of soil additive (biomass ash), and plants. Experimental part of PhD thesis was divided into the incubation experiment and the vegetation pot experiments. The incubation experiment: The efficiency of ash addition at two application rates was tested for nutrients enrichment in different soils within period of 56 days. The vegetation pot experiments: The two plants Triticum aestivum L: (three-year experiment) and Lolium perenne L. (one-year experiment) were planted in the 5L pots. Soils were treated with ash or ash combinated by superphoshate and flue gas desulfurization gypsum. For both plants, we evaluated the plant growth, biomass production and content of macro, micro and toxic elements in the biomass and in the soils.
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I/O Aerosol in Kindergarten - Case Study.
Ondráček, Jakub ; Talbot, Nicholas ; Cusack, Michael ; Vodička, Petr ; Ždímal, Vladimír ; Schwarz, Jaroslav
In last decades, people spend more and more time indoors. When various indoor sources are present, the indoor air quality is driven mainly by these sources. Without the presence of significant indoor sources, the situation is very different and the concentration of aerosol particles in indoor environment follows behavior of outdoor particles (taking into account losses of aerosol particles due to deposition on indoor surfaces and during penetration indoors. Many epidemiological studies show direct link between dose/exposition to fine (< 1µm) and ultrafine (< 100 nm) particles and adverse health effects. With regards to the fact that indoor environment is besides the adults occupied usually also by kids in longer time periods, it is very important to study the indoor environment in a great detail and to understand the behavior of aerosol particles indoors. In the case of the kids being exposed to the indoor aerosol particles, the adverse health effect can be more pronounced and the consequences more dangerous. Nevertheles, at the same time it is necessary to monitor the outdoor environment as well by observing its changing daily pattern and trying to identify the possible sources of outdoor air pollution.\n
Fulltext: content.csg - PDF
Plný tet: SKMBT_C22016102412233 - PDF
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