Národní úložiště šedé literatury Nalezeno 2 záznamů.  Hledání trvalo 0.00 vteřin. 
Proposal of Development of Internationalisation Strategy to Mexican Market of the Company Heinrich Huhn
Andrlová, Zuzana ; Skulec, Rastislav (oponent) ; Zich, Robert (vedoucí práce)
Posed master´s thesis “Proposal of development of internationalization strategy to Mexican market of the company Heinrich Huhn” focuses on identification of critical factors influencing the selection of particular international entry mode. Part of literature review is aimed to the issue of globalization and internationalization, its possible strategies and modes of entry. Analytical part encompasses Heinrich Huhn`s internal business environment analysis, industry overview analysis, external Mexican market analysis further summarized in SWOT analysis at the end. The last part delivers proposals and recommendations based on consolidation of posed analyses.
Proposal of Development of Internationalisation Strategy to Mexican Market of the Company Heinrich Huhn
Andrlová, Zuzana ; Skulec, Rastislav (oponent) ; Zich, Robert (vedoucí práce)
Posed master´s thesis “Proposal of development of internationalization strategy to Mexican market of the company Heinrich Huhn” focuses on identification of critical factors influencing the selection of particular international entry mode. Part of literature review is aimed to the issue of globalization and internationalization, its possible strategies and modes of entry. Analytical part encompasses Heinrich Huhn`s internal business environment analysis, industry overview analysis, external Mexican market analysis further summarized in SWOT analysis at the end. The last part delivers proposals and recommendations based on consolidation of posed analyses.

Viz též: podobná jména autorů
1 Škulec, Roman
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