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NPS Customer Loyalty Analysis and Proposals for its Strengthening
Klvaňa, Martin ; Sieck,, Ellen (oponent) ; Konečná, Zdeňka (vedoucí práce)
This master thesis is focused on possibilities how to strengthen customer loyalty in the company Atlas Copco Compressor Technique. The theoretical part clarifies terms such as marketing research, questionnaire, customer or loyalty. On a later stage it explains the Net Promoter Score, a customer loyalty metric which is also used to conduct the analysis of current customer satisfaction and loyalty itself. Based on the analysis as well as observations from the company gives the author proposals that should result in more loyal customers.
NPS Customer Loyalty Analysis and Proposals for its Strengthening
Klvaňa, Martin ; Sieck,, Ellen (oponent) ; Konečná, Zdeňka (vedoucí práce)
This master thesis is focused on possibilities how to strengthen customer loyalty in the company Atlas Copco Compressor Technique. The theoretical part clarifies terms such as marketing research, questionnaire, customer or loyalty. On a later stage it explains the Net Promoter Score, a customer loyalty metric which is also used to conduct the analysis of current customer satisfaction and loyalty itself. Based on the analysis as well as observations from the company gives the author proposals that should result in more loyal customers.

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