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Chování spotřebitelů na trhu s čokoládou a čokoládovými cukrovinkami v České republice
Oboňová, Ingrid
Oboňová, I. Consumer behaviour in the chocolate and chocolate confectionery market in the Czech Republic. Diploma thesis. Brno: Mendel University, 2019. Diploma thesis deals with the consumer behaviour in the chocolate and chocolate confectionery in the Czech Republic. The main objective of this thesis is to identify factors that influence consumer behaviour within the confectionery. This goal is achieved through market analysis, quantitative research, qualitative research and cluster analysis. The result of the work is the behaviour of consumers in individual segments and the determination of marketing recommendations for the subjects in the market for these sweets.

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2 Oboňová, Ivona
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