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Design of a Predictive User Loyalty Model Based on Machine Learning
Kuchtová, Dominika ; Bartík,, Vladimír (oponent) ; Doubravský, Karel (vedoucí práce)
The bachelor thesis focuses on creating an optimal model for evaluating specific phenomena related to modeling customer behavior with the aim of support decision-making. It describes the process of data handling and the significance of the importance of converting data into knowledge. The first part of the bachelor thesis includes a description of the tools, processes, ideas, and methods used in the practical part at a theoretical level for an easier understanding of how to solve the assignment in the practical part of the thesis. The second part of the bachelor thesis includes the practical application of specific procedures and the creation of the actual predictive model based on the XGBoost ensemble method and its optimization.

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