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New Technologies in Travelling and Tourism
Dieu Nguyen, Thuong ; Walek, Agata (oponent) ; Smutný, Milan (vedoucí práce)
This bachelor´s thesis aims to explore the transformative impact of emerging technologies on the tourism industry, with a focus on Information and Communication Technology (ICT), E-tourism, Artificial Intelligence (AI), Augmented Reality (AR), and Virtual Reality (VR). Emphasising the increased availability of information, the history of the transition from traditional methods of transport to the integration of modern transportation and the Internet is discussed. The paper discusses the definition, functionality and practical application of artificial intelligence, augmented reality, and virtual reality to examine their advantages and challenges. It is important to note that while these technologies offer immense potential, their implementation is not without difficulties. The challenges of implementing these technologies in tourism, such as high initial costs and the need for skilled personnel, are discussed. The adaptability of these technologies and their role in rebuilding the industry shows that they managed to cope with the COVID-19 pandemic. Ethical dilemmas, appropriate implementation and the need for regulations are highlighted for sustainable growth in this new landscape, as the introduction of these innovations continues to shape tourism as we know it.
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