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Use marketing methods to hairdressing studio
 Zyková, Lucie ; Procházková, Markéta (advisor) ; Jenčová, Lucie (referee)
This thesis deals with the marketing methods applied on hairdressing salon, specifically Black & White hairdressing studio. The work is divided into two parts. The first part describes the theoretical concepts such as marketing, marketing services or marketing mix of services. The second, practical part, deals with the origins and current activities of Black & White studio. In content of the second part are examined the strategic objectives of company. I applied on hairdressing services marketing mix tools. I also analyzed the competitive environment. Based on information collected from marketing research, I proposed the concept of further development of their own.
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3 Zyková, Lenka
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