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Sales Promotion and Advertising of Company
 Zimolková, Klára ; Klobásová, Markéta (referee) ; Mráček, Pavel (advisor)
This bachelor thesis is concerned with the issue of marketing communication, in particular, it focuses on sales promotion and advertising of Lavandia s.r.o. The thesis is divided into three parts. The first part contains the theoretical knowledge that forms the basis for the remaining two parts. The second part of the thesis analyses and evaluates the current state of the chosen company, includes a competitor analysis and an evaluation of the questionnaire survey. The last part presents the proposals for improving the marketing communication of the company in question.
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