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Use of social media in business practise
ZEMANOVÁ, Nikola
The bachelor thesis deals with the phenomenon of social media and their use in company marketing. Specifically, it discusses the possibilities of marketing communication on the internet and the current trends in this area, which relates to the description and analysis of marketing tools in online marketing. Based on the analysis of marketing tools are analyzed the most popular social media. The research is conducted on the company Fleppi s.r.o, which deals with sales of stationery supplies in the Czech Republic. The analysis of its social media focuses on Instagram and Facebook activities. Part of the analysis is also an interview with the owner of the company. The results bring feedback, which will help the company make any necessary changes to its activities on social networks and make a better marketing strategy.
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Employee evaluation system in a selected organization
ZEMANOVÁ, Nikola
The aim of the diploma thesis are proposals for changes to improve the system of evaluation of employees in a selected organization based on analysis, assessment and evaluation of management in this area. In the theoretical part of the work, the literature that corresponds to the assignment is used. In the practical part, the current system of evaluation of employees in the selected company is first analyzed, then a questionnaire survey is prepared, which analyzes the satisfaction and the view of employees on the evaluation system. Finally, there are suggestions that should lead to the improvement of the existing system of evaluation of employees in the organization.
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Partnership in Development - A case study of USAID and Sida
Zemanová, Nikola ; Hornát, Jan (advisor) ; Weiss, Tomáš (referee)
This bachelor thesis deals with the topic of partnership in development cooperation. In particular, partnerships between development cooperation providers are nowadays being discussed very often, as this type of partnership is playing an increasingly important role in achieving global goals. However, the ambiguity of the concept remains a problem, which is reflected in the uncertainty of translating the theoretical engagements resulting from the partnership into practice. The bachelor thesis examines the issue of partnership between development co-providers at the theoretical level, and contains a case study to provide answers to questions about the importance and possible need to conclude international partnerships. The case study is based on two major development agencies: USAID (International Agency for International Development) and Sida (Swedish International Development Cooperation Agency) whose Power Africa Partnership established a successful Beyond the Grid Fund for Zambia project exploration. The Power Africa initiative is basically one of the largest public-private partnerships in the history of development cooperation.
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