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Business project based on franchising
Zavázalová, Kateřina ; Pilař, Ladislav (advisor) ; Zdeněk, Zdeněk (referee)
The thesis describes business project based on franchising. For this type of business had been choosen the company The Little Gym which is deals with providing services mainly exercise classes in specialized gyms for children aged from 3 months to 12 years. The aim of this thesis is create a business and economic evalution of the project in the field of fitness with the use of franchising.
The thesis is devided into theoretical and practical parts. In practical part the authoress used data from the Czech statistics authority and created a comparison of development birth of childrens, income of families, proportion of minor against the population and others namely between regional cities as Hradec Králové where a new branch will come and Ostrava where the branch was recently opened. Marketing research of potential customers was focused on their opinions and attituteds to physical activitites. Further was done a market segmentation and analysis of competition, especially Porter model. The financial plan was developed based on calculation from the available data. In conclusion the bussines plan was evaluated including evaluation of the economic aspects of the project.
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Job satisfaction of financial advisors
Zavázalová, Kateřina ; Lorencová, Hana (advisor) ; Palková, Kateřina (referee)
The diploma thesis is focused on job satisfaction and its aim is to analyze the satisfaction of financial advisors in the company and to suggest possible solutions to improve the current situation. In the theoretical part is defined the concept of work satisfaction, its determinants, consequences and methods of measurement. Methodical part describes the procedures used to collect data. The first part of the practical part briefly describes specifics of the financial advisory market and the firm, which the survey was conducted in. The second part contains interpretation of surveyed areas from the view of satisfaction. The final part deals with proposals for possible steps leading to the increase in job satisfaction.
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Reklamní kampaň společnosti Telefónica O2
Zavázalová, Kateřina ; Bursíková, Marcela (advisor) ; Vyhlídalová, Jana (referee)
Bakalářská práce analyzuje průběh přípravy reklamní kampaně společnosti Telefónica O2 a poskytuje náměty a doporučení zaměstnancům oddělení marketingové komunikace, vedoucí ke zefektivnění jejich práce. Teoretická část obsahuje doporučené postupy literaturou a praktická část ověřuje, jak to v praxi opravdu funguje. Navíc práce testuje hypotézu, že pouhá změna kreativního zpracování reklamy, bez zesílené intenzity reklamy, má přímý vliv na prodejní výsledky a vnímání nabídky zákazníky.
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