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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Christian glossolalia from the view of psychology (the experience and personality characteristicts of Czech and Slovak glossolalics)
 Zajacová, Barbora ; Galvas, Zbyněk (referee) ; Šturma, Jaroslav (advisor)
The master thesis deals with the definition of christian glossolalia and psychological findings concerning the phenomenon. The research part of the thesis presents a qualitative research based on thirteen case studies of Czech and Slovak christian glossolalics coming from the neopentecostal movement, which maps their experience and personality characteristics as measured by the Baum Test and the 16 PF Sixteen Personality Factor Questionnaire. It is supplemented by a short quantitative study showing that glossolalics score lower in Privateness as measured by 16 PF than non-glossolalic christians. Finally, some suggestions for future research are offered.
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Marketing communication of LAUFEN
 Zajacová, Barbora ; Gullová, Soňa (advisor) ; Zamykalová, Miroslava (referee)
The bachelor thesis deals with the analysis of marketing communication of the swiss company LAUFEN and its office in Czech republic and launching new line of products TIGO to the market. The aim is to assess the current strategy and to propose the practical recommendations for the future. The theoretical part of the thesis is focused on the basic concepts of marketing and communication strategy and its well-known tools and methods. In the practical part company is presented and analyzed. The thesis is based on the evaluation of the current use and application of communication strategy. In conclusion, on the basis of evaluated data, are made corresponding recommendations and possible changes.
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2 Zajacová, Blanka
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