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National Repository of Grey Literature

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Position of traditional brands on the current market - Tatranky Opavia Zahoranská, Jana ; Halík, Jaroslav (advisor) ; Krátký, Stanislav (referee) In my thesis I analyze the market position of three traditional brands from Opavia portfolio. The main part of analyses is focused on Tatranky Opavia. My thesis is structured as a comparison of marketing mixes of Tatranky, Fidorka, Kolonada. In the end next steps for the future of Tatranky are stated. Detailed record

Přímé zahraniční investice na Slovensku se zaměřením na projekt Aquacity v Poprade Zahoranská, Jana ; Mertlíková, Františka (advisor) ; Mišovská, Soňa (referee) Teoretická časť tejto práce je zameraná na načrtnutie vývoja prílivu priamych zahraničných investícií (PZI) na Slovensko. Prvá časť obsahuje definíciu PZI, ich delenie a efekty. Ďalej popisuje ich význam pre slovenskú ekonomiku a predpokladaný ďalší vývoj prílivu PZI. V praktickej časti sa podrobne zaoberá projektom Aquacity v Poprade, ktorý za krátky časť získal množstvo medzinárodných ocenení a je jediný svojho druhu v Európe. Detailed record

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