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Návrh online marketingové komunikace pro minipivovar
Zachová, Adéla
Zachová, A. Online marketing communication proposal for the microbrewery. Bachelor thesis. Brno: Mendel University in Brno, 2023. The bachelor thesis focuses on the online marketing communication proposal for a chosen microbrewery. The proposal is based on an analytic part, which includes an analysis of the internal and external environment, a questionnaire survey and SWOT analysis to determine an appropriate marketing strategy. Based on the analyses, online and offline communication tools were recommended. The work includes the proposal of elements of a corporate design and a website. The individual suggestions and recommendations should help the microbrewery to attract potential new customers and increase brand awareness.
Specifics of third age education
Zachová, Adéla ; Kopecký, Martin (advisor) ; Mužík, Jaroslav (referee)
The purpose of this diploma work is to describe the possibilities of senior education and specific needs of senior education. The population of Czech republic is ageing. In order to this it is necessary to define very important terms like age, ageing, age management. Demographic situation will need new solutions in learning, because people will have to work longer than it was in history. To be successful at labour market, older people will have to pass various courses and trainings. It is also necessary to prepare for age, because people are living longer, this period can last 30 or 40 years. Learning is a very good way to keep healthy and vital. Senior education has many variations - for ambitious people it can be University of third age, for less demanding students it can be for example Leisure time university. It was proofed, that senior education has positive influence on their health, they are not so often sick, have better mood. Seniors can thank to learning understand the current world and that is useful for them and for the society too. Key words: age, ageing, age management, senior, lifelong learning, specifics of senior education, ageing society, preparing for ageing

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2 Zachová, Adriana
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