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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
The position of fairtrade products on the regional market
 ZEMENOVÁ, Edita
The fair trade is a concept that comes with better conditions for producers of the developing countries. It aims to improve their social, economic and environmental profile. If we want to describe fair trade market in South Bohemia Region, we have to deal with points of sale and customer's preferences. The growing phenomenon of the fair trade is also caused by many campaigns and projects supporting its philosophy.
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Marketing communication of the chosen retail unit
 ZEMENOVÁ, Edita
The bachelor thesis is focused on marketing communication in selected retail unit. The main goal was to analyze the use of marketing communication tools for the retail unit COOP. I made a marketing research, which was to confirm or disprove the provided hypothesis.
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