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Subjective Influence of Social Advertising to Students of University of South Bohemia in České Budějovice.
ZAJACOVÁ, Veronika
The diploma thesis deals with the less known type of advertising - the social advertising. The social advertising uses mostly emotional appeals to raise awareness about societal problems, bad habits of people and strives for the behavioural change aiming to make the contemporary world better. The diploma thesis consists of a theoretical and a practical part, whilst the theoretical part offers a comprehensive view not only on the social advertising but partly on the advertising in general as well. It explains the term of social advertising, compares it to the commercial advertising, describes its historical development and defines the subjects of the social advertising. The theoretical part further explains how the social advertising influences the society, which is mostly done by the emotional expression of the given problem and by advertising appeals. Approached are also the specific advertising campaigns - by the most common typologisation of social advertising themes. The research was conducted using surveys aiming to find out whether there are any differences in the awareness of social advertising by students of the HSS SBU and the FE SBU all together with finding out whether it is possible to talk about a higher social advertising influence on students of the HSS SBU. The results were in accordance with these hypothesises which can prove the existence of knowledge differences of students about the social advertising based on their field of study and the fact that the social advertising has bigger influence on students of the health and social fields of study. Answers of respondents from both faculties were often different. On the other hand, students from both HSS SBU and FE SBU have shown the same answers regarding the attitude towards the social advertising. It is possible to make a statement that the social advertising seems beneficial to both HSS SBU and FE SBU students as well and they would like to be in contact with it more often. The students of HSS SBU have chosen to perform the helping professions for their carrier which demands also personal traits that can be e.g. the social feeling and the desire to help. The research brought the finding, that the students care about the social problems and that the social advertising fulfils its purpose which is raising awareness about the societal problems that should get known by people this way.
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Satisfaction of Seniors with Social Services in the Home for Elderly in Ždírec.
ZAJACOVÁ, Veronika
The theme of the bachelor thesis is to determine satisfaction of users in Home for the elderly Ždírec. The theoretical part consists of four basic areas. The first one is focused on the definition of old age, aging, physical, social and cognitive changes, which the higher age brings. Further there are described scientific disciplines that deal with old age, such as geriatrics. The next chapter explains the concepts senior, ageism, life satisfaction, and it briefly outlines the status of seniors in today's society. The third area concerns the social services that are provided to seniors, including their funding and Act no. 108/2006 Coll. about social services. The end of the theoretical part is devoted to the Home for the elderly Ždírec itself in which the research was conducted. In the empirical part there are evaluated the results of the research, whose main objective was to determine how the users of the Home for the elderly Ždírec are satisfied with the provided social services. There was performed the mapping of satisfaction of meals, accommodation, staff access and leisure time activities. To obtain the results there was used qualitative research strategy through a semi-structured interview. The results will serve mainly to the Home for the elderly Ždírec. Based on the research the home can improve the provided services and thereby increase the satisfaction of its users. The research showed that most home users are not satisfied with the provided food or they are satisfied only partially. All the questioned users are fully satisfied with the accommodation in terms of design and equipment of their rooms. However, the satisfaction rate dropped when asking about the privacy in the rooms, some seniors do not have enough of it. The vast majority of users is satisfied with the staff but there was prevailing dissatisfaction with the amount of time of the nurses. The offer of leisure activities is sufficient according to the testimony. The users would like to travel outside the home more frequently, they miss animals and they stated that the home is very expensive. Among the advantages of the home are unlimited visiting hours and the recent reconstruction of indoor and outdoor premises. A positive finding was that the absolute majority of users evaluate their current life as satisfied.
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