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The use of data mining technology in an interactive bargaining in retail
Waldmannová, Lenka ; Novotný, Ota (advisor) ; Jašek, Pavel (referee)
This thesis deals with the issue of data mining technology within interative bargaining in retail with closer focus on the implementation of data models and related rules, which support interactive haggling with the customer. The aim of the thesis is to prepare proposals for data models, calculations and rules that are involved in the haggling process with the customer. Prepared outputs are used in the demo application "Bargaining" and its application is showcased on the demonstrated examples. The work is divided into two main areas -- the theoretical definition of work and the analytical processing. The theory part includes available research work (resources), which will be used to characterise various thematic areas of the work - Customer Intelligence, Customer Lifetime Value, Data mining, Interactive marketing, negotiation techniques and Setting prices. Analytical processing is focused on the practical use of the acquired knowledge. It iis the calculation of selected values, their processing and application within the Bargaining process with the customer. In conclusion, all the results, reaching the goals and the recommendations for the development or modification of the solution, will be assessed. The anticipated benefit of the application is its use in the negotiation between the trader and the customer, without dropping the agreed sales price during realised business below the expenditure costs. It is about ensuring the interaction, where the customer is allowed to negotiate the price of goods but the trader ensures that the price will not result in a loss. The benefit of the solution is the support of the customer satisfaction with regards to the financial interests of the detail industry.
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Implementation of Vtiger CRM system into VŠE xPORT accelerator
Čermák, Tomáš ; Novotný, Ota (advisor) ; Waldmannová, Lenka (referee)
This diploma thesis is focused on implementation of a CRM system to xPORT organization. Goal of this thesis is to choose a relevant approach to implementation, market analysis of appropriate CRM systems and choosing one system, which is most suitable for the organization. This system is then implemented and customized to accomplish all organization's needs. Work is separated into two parts -- theoretical and practical part. Theoretical part describes the terms CRM and CRM system, from historical and structural points of view. The next topic is a short introduction to the xPORT organization, its structure and subject are described there. Practical part is focused on choosing of appropriate approach to implementation of a CRM system and a market analysis followed by choosing of one most suitable CRM system. This system is then implemented to the organization's infrastructure and its functionality is changed to meet an organization's demands. Practical part is concluded by setting this system into the production and training the users. The main outcome of this work is functional CRM system, user manuals for using this system and description of its infrastructure for future administration tasks and changes on functionality. Contribution of this work is in choosing and implementation such CRM system that fits the most into the xPORT organization, is able to cover as much demands as possible and which provides to this organization a possibility to maintain and use its information effectively.
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The computer science education in secondary schools not aimed at teaching computer science
Waldmannová, Lenka ; Marešová, Zdena (advisor) ; Pavlíčková, Jarmila (referee)
The aim is to analyze the teaching of science in secondary schools in the Czech Republic, which are focused on computer science education. The primary analysis of the legislation of the Czech Republic, but also knowledge of the practice. The main area of interest is the development of FEP and their applications to schools under the School Education program. The issue is also closely linked to the issue of state graduation and its implementation. The source of information for the creation of analysis are legislative documents issued by the Ministry of Education, Youth and Sports of the Czech Republic -- for example as the White Paper (National Education Development Program), Educational programs for various high school courses, Product testing requirements of the common school-leaving examination -- Informatics basic level of difficulty / higher level of difficulty. Data from practices are obtained through questionnaires that were sent to secondary schools in the Czech Republic. Subsequent processing of data should lead to clear conclusions and to draw recommendations for changes in teaching informatics at secondary schools.
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