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National Repository of Grey Literature

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Suggestion of the Marketing Strategy of Chinese Students’ Acquisition WU, Changli ; Chládek, Libor (referee) ; Škapa, Stanislav (advisor) Akvizice čínských studentů na vysokých školách v České republice se v posledních letech značně rozšířila. Brno je však město, které má konkurenční výhodu ve vzdělávání, a to z hlediska výsledku náboru studentů v Číně neodpovídá těmto vzdělávacím zdrojům a reputaci. A klíčová otázka, jak udělat správnou a efektivní tržní strategii, se stává klíčovým úkolem VUT v Brně. Bude proveden primární výzkum a sekundární výzkum, autor využije makro a mikroprostředí k analýze pozadí tématu. Diplomová práce bude kriticky analyzovat spolupráci v oblasti vzdělávání mezi Čínou a Českou republikou z pohledu přítomnosti a možných příležitostí ke zlepšení současné situace. Detailed record

Suggestion of the Marketing Strategy of Chinese Students’ Acquisition WU, Changli ; Chládek, Libor (referee) ; Škapa, Stanislav (advisor) Akvizice čínských studentů na vysokých školách v České republice se v posledních letech značně rozšířila. Brno je však město, které má konkurenční výhodu ve vzdělávání, a to z hlediska výsledku náboru studentů v Číně neodpovídá těmto vzdělávacím zdrojům a reputaci. A klíčová otázka, jak udělat správnou a efektivní tržní strategii, se stává klíčovým úkolem VUT v Brně. Bude proveden primární výzkum a sekundární výzkum, autor využije makro a mikroprostředí k analýze pozadí tématu. Diplomová práce bude kriticky analyzovat spolupráci v oblasti vzdělávání mezi Čínou a Českou republikou z pohledu přítomnosti a možných příležitostí ke zlepšení současné situace. Detailed record

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