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National Repository of Grey Literature

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	Implementation of Marketing Techniques of the Project Do Formy With a Focus on Activities of Flash Gym Veitová, Kristýna ; Zahradník, Radek (referee) ; Vyplašil, Michal (advisor) The bachelor thesis focuses on the issues of marketing in the sport and healthy life style field in the project called Do Formy. The work includes theoretical questions from the marketing field, customer needs and analysis of the project Do Formy. The thesis includes suggests for attract a new customers and maintenance regular customers. Detailed record
	Analysis and Proposal of Marketing Strategy of PSG Zlín Hockey Club Adamík, Karel ; Adamík, Karel (referee) ; Vyplašil, Michal (advisor) The Bachelor thesis deals with an analysis and suggestions of marketing strategy for an ice hockey club. The theoretical part concerns itself with the general theory of marketing, specifics and trends of sports marketing. The practical part then analyses the current situation of the club and also results of a questionnaire, which serves as a basis for improving the marketing communications toward fans. Detailed record
	Implementation of Marketing Techniques of the Project Do Formy With a Focus on Activities of Flash Gym Veitová, Kristýna ; Zahradník, Radek (referee) ; Vyplašil, Michal (advisor) The bachelor thesis focuses on the issues of marketing in the sport and healthy life style field in the project called Do Formy. The work includes theoretical questions from the marketing field, customer needs and analysis of the project Do Formy. The thesis includes suggests for attract a new customers and maintenance regular customers. Detailed record
	Analysis and Proposal of Marketing Strategy of PSG Zlín Hockey Club Adamík, Karel ; Adamík, Karel (referee) ; Vyplašil, Michal (advisor) The Bachelor thesis deals with an analysis and suggestions of marketing strategy for an ice hockey club. The theoretical part concerns itself with the general theory of marketing, specifics and trends of sports marketing. The practical part then analyses the current situation of the club and also results of a questionnaire, which serves as a basis for improving the marketing communications toward fans. Detailed record
	Selection and Recruitment of Workers Doupalová, Nikola ; Vyplašil, Michal (referee) ; Konečný, Štěpán (advisor) This diploma thesis focuses on the process of recruitment and selection of new employees in selected companies. The work is structured into theoretical and practical. The practical part deals with mapping the current process of recruitment and selection of new employees. Its part and also the objective of this work is to suggest amendments that could make the process more efficient in future. Suggestions for improvement are based on the knowledge gained in the theoretical part in connection with current process in the company. Detailed record
	The Proposal of Age Management Implementation in Selected Company Čepcová, Lucie ; Vyplašil, Michal (referee) ; Rašticová, Martina (advisor) Diploma thesis deals with an issue of age management and its implementation in selected company. Theoretical part specifies basic terms related to human resources management and introduces age management in connection with current demographic development. For the purpose of the thesis a particular company is chosen where a questionnaire survey is conducted. There is also an analysis of an internal environment of the company performed. Based on the data obtained the proposals for age management implementation in particular company are created. Detailed record
	Prostorové modelování podnikatelského prostředí v mikroregionu Babí lom prostředky geografických IT Vyplašil, Michal Detailed record

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2	Vyplašil, Martin

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