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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Analysis of the economic efficiency of the company Colorlak, a.s.
 Vrabčáková, Lucie ; Kislingerová, Eva (advisor) ; Čámská, Dagmar (referee)
The purpose of this thesis is to find real picture of the company's economy from the view of the external observer and eventually to make suggestion for eliminating founded deficiencies. For this purposes the detailed financial analysis with the focus on ratio indexes and EVA indicator will be performed. The great emphasis will be devoted to the intercompany comparison.
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Marketing communication of Kutná Hora
 Vrabčáková, Lucie ; Procházka, Jan (advisor) ; Vopatřil, Jiří (referee)
This bachelor thesis deals with the marketing communication of the town Kutná Hora as a tourism destination. The main objectives of the thesis are to analyse the present state of historical city Kutná Hora and its tourist products's promotion and to proceed the analysis of using single parts of communication mix and then to create recommendations for improving in this sector.
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