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National Repository of Grey Literature

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Cenový výzkum piva Staropramen Volák, Jindřich ; Postler, Milan (advisor) Práce rozebírá výsledky vlastního dotazníkového výzkumu mezi českými spotřebiteli piva. Mezi zkoumané okruhy patří znalost domácích pivních značek, maximální únosná cena piva Staropramen, její cenové porovnání s konkurenty a škálové hodnocení její současné obvyklé ceny. Respondenti jsou segmentováni podle věku, vzdělání, místa bydliště a průměrné týdenní spotřeby lahvového piva. Součástí práce je také marketingový profil firmy Pivovary Staropramen. Detailed record

See also: similar author names
1	Volák, Jan
2	Volák, Jiří

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