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Marketing Research of Customer Satisfaction for A-SPORT Hotel
Málková, Markéta ; Ing.Pavel Vokoun (referee) ; Šimberová, Iveta (advisor)
The thesis deals with the customer satisfaction marketing research in the hotel A-SPORT Hotel Brno. The theoretical part of the thesis defines the concepts of marketing research, customer satisfaction and creation of questionnaires. The research will be used to handle the practical part. On the base of visitors´ satisfaction of the hotel there are mentioned options of proposals and recommendations to increase the level and quality of the services.
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Financial Statements Analysis in a Company and Proposals for Improvements of Financial Health
Málková, Markéta ; Vokoun, Pavel (referee) ; Zinecker, Marek (advisor)
The diploma thesis deals with the assessment of the financial situation of the company concerned according to the selected methods of financial analysis. The theoretical part of the thesis defines the basic concepts, methods, and the indicators of financial analysis, which is used for processing of the practical part. On the basis of the assessment of the financial situation of the company derived from the results of the financial analysis there are presented options, proposals and recommendations. They should lead to the improvement of the management of the mentioned company. There was found that the company has currently no settings management system for customer relationship management, creation, using and accounting of adjustments to receivables. To achieve improvements there were recommendations.
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Marketing Research of Customer Satisfaction for A-SPORT Hotel
Málková, Markéta ; Ing.Pavel Vokoun (referee) ; Šimberová, Iveta (advisor)
The thesis deals with the customer satisfaction marketing research in the hotel A-SPORT Hotel Brno. The theoretical part of the thesis defines the concepts of marketing research, customer satisfaction and creation of questionnaires. The research will be used to handle the practical part. On the base of visitors´ satisfaction of the hotel there are mentioned options of proposals and recommendations to increase the level and quality of the services.
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Financial Statements Analysis in a Company and Proposals for Improvements of Financial Health
Málková, Markéta ; Vokoun, Pavel (referee) ; Zinecker, Marek (advisor)
The diploma thesis deals with the assessment of the financial situation of the company concerned according to the selected methods of financial analysis. The theoretical part of the thesis defines the basic concepts, methods, and the indicators of financial analysis, which is used for processing of the practical part. On the basis of the assessment of the financial situation of the company derived from the results of the financial analysis there are presented options, proposals and recommendations. They should lead to the improvement of the management of the mentioned company. There was found that the company has currently no settings management system for customer relationship management, creation, using and accounting of adjustments to receivables. To achieve improvements there were recommendations.
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