National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Employer Branding as an instrument of personal activities in AIMTEC a. s.
Amlerová, Johana ; Němečková, Iveta (advisor) ; Vokálek, Roman (referee)
The Bacheler Thesis is focused on a modern trend in personal marketing called Employer Branding. The ambition of the thesis is to identify and evaluate tools that companies use to build and strengthen their internal and external Employer brand. Knowledge gained in the theoretical part is implemented into practical research. Practical part analyses strategy of Employer branding in AIMTEC a. s. and includes research in form of questionnaire which leads to evaluation of success of Employer Branding activities of this company. The research also includes preferences of students in choice of their future employer. This helps to understand the students motivation for their decisions in searching an employer who presents the best option for them. The objective of the thesis is to sum up the strategy of AIMTEC in Employer branding, qualify the success of it and present new concept to strengthen the Employer brand of this company.
Motivace a stabilizace zaměstnanců ve finančním sektoru
Němečková, Iveta ; Dvořáková, Zuzana (advisor) ; Kleibl, Jiří (referee) ; Vokálek, Roman (referee)
The dissertation thesis looks into motivation and retention of employees in the financial sector (banks and investment companies) of the Czech Republic. The first part of the dissertation thesis defines motivation and introduces theories of work motivation from the very beginning, through classic theories until contemporary theories of motivation and modern approaches towards it. Further, it explores employee motivation, motivational processes a factors influencing productivity of work. It also analyses intrinsic and extrinsic motivation and motivation of work behaviour, it introduces motivation programs as a part of motivational strategies. It the following part, the dissertation thesis introduces the subject of employee retention and sets reasons why retention of employees is necessary, what factors impact it and it also describes programs of retention. The second part of the dissertation thesis is dedicated to a comprehensive empiric research of work motivation and retention of employees in the financial sector, which has been executed in a form of survey attended by 119 respondents from various banks and investment companies active in the Czech Republic. The respondents were working in different working positions in their company's hierarchy. The survey was on top of that supported by discussions around round tables attended by 23 respondents. In this part of the dissertation thesis, there were set goals of the research and hypotheses, verification of which served to achievement of the goals. The first goal was to investigate presence of commonalities in employee motivation and retention in the financial sector, their identification and description of key components. The other goal was to make a comparison by the research identified key components of motivation and retention from the point of importance for the employees and compare what importance they had for the employees in the period before and during the global depression and predict their development in the period of recession. A partial goal of this thesis is its contribution to both scientific-pedagogic and business area. A goal for application in the business area is to introduce work motivation and retention subject to managers on all levels of management as a useful and necessary tool for management of people not only in financial enterprises but all subjects acting in the market economy. This dissertation thesis wishes to become inspiration and partial guidance for managers at all management levels in their daily personnel work and show what tools should be used by financial companies for employees motivation and retention not only now but also after the depression is over. There are also described research methods and research data processing methodology in this part. The third part of the dissertation thesis presents a detailed evaluation of research results. They are summarized to clearly arranged graphs and shown according to different viewpoints. Further, the dissertation thesis contains a summarized evaluation of results, hypotheses verification and recommendations for science and further research, very specific and detailed recommendations for business practice as well as for education of students in the field of employee motivation and retention at schools and universities. The entire dissertation thesis is inspiration for managers not only in the financial sector but anywhere, where it can assist as a guidance for managers at all levels of management in their daily work related to employee motivation and retention. There are summed up results of the set hypotheses and evaluated the goals at the end of the thesis.

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