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Proposal of Communication Mix in the Selected Company
Vlach, Daniel ; Sedláček, David (referee) ; Milichovský, František (advisor)
The subject of this bachelor thesis is to propose a marketing communication for the G2.2 student bank account. The first part focuses on theory and on explaining the most important terms related to the issues of marketing. The analytical part describes the current state of marketing in the particular company. The last part is to set up a suggestion of new marketing communication which would improve the current situation and thus increase the interest in G2.2 bank account.
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Customer Satisfaction
Vlach, Daniel ; Sedláček, David (referee) ; Schüller, David (advisor)
The diploma thesis focuses on analysing customer satisfaction in chosen company. Theoretical part clarifies important terms, which are important for understanding the analytical part of this diploma thesis. After the theoretical basis follows the analytical part of the current situation through a description of internal and external company’s environment, which is followed by a questionnaire and its results. Finally, some suggestions for improvement of the customer satisfaction will be presented.
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Analysis and comparison of business loans for startups or small businesses on the Czech market
VLACH, Daniel
The range of business loans on the Czech market is wide and the entire process can be confusing. Therefore, selecting the right loan is often difficult and can radically determine the success or downfall of the business. Theoretical part of this bachelor's thesis contains fundamental information about loans, types of loans and the process of getting a loan. The main differences between business loan and consumer credit loan are also described. Finally, there are statistics about business loans and business entities. The objective of this bachelor thesis is to find the most suitable business loan for two model situations. The information about the interest rates and other conditions is provided either by employees of chosen banks, non-banking institutions or via internet sources. The banks are mainly chosen according to their offers for startups and small businesses. Each model situation has various aspects. The most suitable option is chosen by comparing the offered loans for each model situation.
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Customer Satisfaction
Vlach, Daniel ; Sedláček, David (referee) ; Schüller, David (advisor)
The diploma thesis focuses on analysing customer satisfaction in chosen company. Theoretical part clarifies important terms, which are important for understanding the analytical part of this diploma thesis. After the theoretical basis follows the analytical part of the current situation through a description of internal and external company’s environment, which is followed by a questionnaire and its results. Finally, some suggestions for improvement of the customer satisfaction will be presented.
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Proposal of Communication Mix in the Selected Company
Vlach, Daniel ; Sedláček, David (referee) ; Milichovský, František (advisor)
The subject of this bachelor thesis is to propose a marketing communication for the G2.2 student bank account. The first part focuses on theory and on explaining the most important terms related to the issues of marketing. The analytical part describes the current state of marketing in the particular company. The last part is to set up a suggestion of new marketing communication which would improve the current situation and thus increase the interest in G2.2 bank account.
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