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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Economical and technological aspects of international online marketing
 Vlčko, Martin ; Raška, Ondřej (advisor) ; Rojek, Miroslav (referee)
Internet expansion opened up a new business market with a very low barrier to entry. This make online trading as very popular and competitive. The aim of this work is to describe the business on the Internet, especially the stage of promotion, campaign measurement and interpretation. The first chapter deals with the description of tools available for online promotion, technological options for the measurement and subsequent interpretation the results of business activities. The theoretic section describes the entire process on the case, prosperous and rapidly growing international company Pixmac, including detailed descriptions of setup of the analytic system, selection of promotional tools and ROI calculations for optimization and campaign settings.
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Search engine optimization - black hat
 Vlčko, Martin ; Gála, Libor (advisor) ; Tichý, Jan (referee)
A search engine optimization is the basic milestone of web sites creation nowadays. Without a process of search engine optimization the web sites are usually not competitive and can not find their place in the internet market environment. Additionally, the elements of web sites optimization support and develop marketing and promotion. Main goal of our bachelor thesis is a black hat description for explorers and also the proposal of protection against black hats. First part of our thesis develops the principles of optimization and also the reasons why it is necessary to optimize the web sites. Following chapter describes the most important factors of optimization. A detailed description of black hats from different points of view can be found in the third chapter. The added value of this bachelor thesis is mainly created by SEO black hat methods including detailed descriptions and proposals of protection against them. Moreover, the practical examples can be used as basic instructions how to avoid black hats when optimizing the web sites.
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