Home > Search Results: Vimmerová, Táňa
Search:
Search Tips :: Advanced Search
Search collections:
Sort by: Display results: Output format:
National Repository of Grey Literature 3 records found  Search took 0.01 seconds. 
Communication Mix of Selected Travel Agency
 Vimmerová, Táňa ; Vimmer, Jan (referee) ; Mráček, Pavel (advisor)
The main subject of this thesis it to improve the communication mix of selected tour operator LAYNO Tour s.r.o.. This tour operator is focused on young people. This thesis is systematically divided into three parts. First part contains the theoretical interpretation, defines important terms of marketing and communication mix, and presents a theoretical framework for the two following parts. The selected company is introduced in the second part. This part also deals with processing and evaluating of the analysis of internal and external environment, current level of marketing mix and communication mix of the tour operator. The findings from these analyzes are summarized using SWOT analysis. In the third part, based on the outputs of the analytical part, a proposals of specific tools of the communication mix are presented to be applied.
Detailed record
Communication Mix of Selected Travel Agency
 Vimmerová, Táňa ; Vimmer, Jan (referee) ; Mráček, Pavel (advisor)
The main subject of this thesis it to improve the communication mix of selected tour operator LAYNO Tour s.r.o.. This tour operator is focused on young people. This thesis is systematically divided into three parts. First part contains the theoretical interpretation, defines important terms of marketing and communication mix, and presents a theoretical framework for the two following parts. The selected company is introduced in the second part. This part also deals with processing and evaluating of the analysis of internal and external environment, current level of marketing mix and communication mix of the tour operator. The findings from these analyzes are summarized using SWOT analysis. In the third part, based on the outputs of the analytical part, a proposals of specific tools of the communication mix are presented to be applied.
Detailed record
Společenská odpovědnost firmy HESAKO zem.výroba, s.r.o.
 Vimmerová, Táňa
Detailed record

Interested in being notified about new results for this query?
Subscribe to the RSS feed.
Digital Repository :: Search :: Submit :: Personalize :: Help
Powered by Invenio v1.1.2
Maintained by admin.invenio@techlib.cz
This site is also available in the following languages:
Česky  English