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Consumer protection and marketing in baking industry
 Pokorná, Anna ; Horová, Olga (advisor) ; Viková, Zita (referee)
This bachelor thesis deals with the analysis of actual situation of consumer protection on the market with pastries, linked to the analysis of a pastries offer in chosen supermarkets in Prague and marketing of bakery products. The motivation of this work is mainly the situation of dark pastries that is very extended in actual time. These pastries have often different basis and thus they also have various value for the customer. The analysis of the actual situation of consumer protection was made by a research, which was focused on the knowledge and opinions of consumers about what they really buy and what they think they are buying. Based on ascertained information, the actual situation was evaluated and compared with defined hypotheses. Part of this thesis contains also proposals for improvements in this area.
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2 VIKOVÁ, Zuzana
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