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Media image of nine ice hockey world championships in the Czechoslovakia and Czech republic in the contemporary press
Velikovská, Tereza ; Bednařík, Petr (advisor) ; Cebe, Jan (referee)
The thesis "Media image of nine ice hockey world championships in the Czechoslovakia and the Czech Republic in the contemporary press" focuses on reporting on nine ice hockey world championships hosted by the Czechoslovakia and the Czech Republic in media. This is done by qualitative analysis of articles in the contemporary press in both specialized sports daily or weekly papers and general papers. The goal of this thesis is to prove how the style of reporting changed since the first championship in 1933 through seven decades to the last one in 2004. Apart from analyzing the degree and target of critique and style of reporting, it also focuses on the influence of current political climate and propaganda in the period between world wars, after the World War II, 1968 Russian occupation and shortly after the Velvet revolution. The reporting period was set at one month before the start of each tournament and two weeks after it's end. In case of 1933 and 1938 championships, the thesis analyzes the following papers: Rudé právo, České slovo, Národní politika. In later years: Československý sport, Mladá fronta, Rudé právo, Svobodné slovo (all daily), Stadión and Gól (both weekly). After the Velvet revolution: Sport, Právo, MF Dnes (all daily). The analysis focuses mostly on the content of the reporting.
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COMPARATIVE ANALYSIS OF THE APPROACH TOWARDS THE OLYMPIC VICTORIES OF E. ZÁTOPEK AND V. CASLAVSKA IN THE CONTEMPORARY PRESS
Velikovská, Tereza ; Bednařík, Petr (advisor) ; Trunečková, Ludmila (referee)
This bachelor thesis Comparative analysis of the approach towards the Olympic victories of Emil Zátopek and Věra Čáslavská in the contemporary press focuses on the comparison of different ways the press informed about the Olympic victories of two successful Czech athletes, Emil Zátopek and Věra Čáslavská, using analysis and comparison in articles of four contemporary daily newspapers regarding their victories and Olympic games in general. Using these articles, the goal of the thesis is to prove that Olympic victories of Emil Zátopek were misused by the communist regime as a tool for propaganda, influencing the quality and objectivity of sports news. In 1960s, at a time when the regime strictness loosened, the hypothesis concludes that informing about the victories of Věra Čáslavská was significantly less influenced by the propaganda. The observed period starts two weeks ahead of the start of the Olympics and ends one month after its end. The thesis analyses articles in Rudé právo, Mladá fronta and Svobodné slovo. In Věra Čáslavská's case, Československý sport is also included. The analysis is focused mainly on the actual content, mentioning also some of the published photographs.
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