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National Repository of Grey Literature

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Implementation of Ethics Code of Advertisement in the Czech Republic Vejclová, Lea ; Malecha, Petr (advisor) ; Šíma, Jan (referee) Uplatňování Etického kodexu reklamy v České republice Assertion of Ethics Code of Advertisement in Czech Republic Cíl práce: analyzovat situaci etické samoregulace na poli reklamy v ČR a vytvořit návrh reklamm'ho spotu v souladu s Etickým kodexem Metody práce: analýza případů řešených Radou pro reklamu, vlastní projekt Výsledky: vyhodnocení výsledků stížností na reklamu a zjištění postoje veřejnosti, změna reklamního spotu Klíčová slova: reklama, právo, etická samoregulace, Rada pro reklamu, copy advice, Etický kodex 1 Detailed record

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