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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Electronic Book on Slovak Market: Realitz versus Fenomia?
 Vazanová, Zuzana ; Přibil, Jiří (advisor) ; Kincl, Tomáš (referee)
The main purpose of the diploma thesis is introducing the environment of electronic books and its technology. Development, the whole technical surrounding, and distribution channels used, books` sales are described in this diploma thesis as well . Practical part includes analyzes of situation on the Slovak market from customers` point of view.
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Delusive Advertisement in Unfair Competition
 Vazanová, Zuzana ; Hejda, Jan (advisor) ; Přibyl, Karel (referee)
Objective of this article is to define and set bounds of the economic competition in the area of business law. Cummulate knowledge of unfair actions used in advertisement that may influence customer. Definition of protective tools against unfair competition with concentration on customers. The article includes also real examples used in practice.
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