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National Repository of Grey Literature

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Analysis of the Communication Mix of selected firm Vargová, Štěpánka ; Zamazalová, Marcela (advisor) ; Stříteský, Václav (referee) The dissertation is concerned with the analysis of the communication mix of the educational agency and publisher AMOS. The objective is to review present application of communication instruments and propose some modifications and utilisation of other instruments respecting the communication aims of the firm. Detailed record

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