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Effectiveness of communication campaign on a new beer called Pardál
 Vágnerová, Andrea ; Postler, Milan (advisor) ; Průša, Přemysl (referee)
The bachelor thesis deals with the presentation of the brewery Budweiser Budvar, n. c. the promotional activities connected to the brewery and the presentation of its communication campaign dedicated to a new beer called Pardál. It comes up with the complete roundup about the idea of developing this beer, its promotion and success connected to the entry to the market. The main aim is to find out if the campaign was successful from the view of participation in the marketing contests in the Czech Republic, abroad as well. And according to the results of my field research, which is focused mainly on the awareness of consumers connected to the beer Pardál. On the basis of gained information I will try to propose some ideas of further steps within the promotional activities. The theoretical part of my work describes marketing communications, commercial communications and its forms, communication mix and of course the steps of preparing a communication campaign.
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See also: similar author names
1 Vagnerová, Alexandra
1 Vagnerová, Anežka
9 Vágnerová, Alena
2 Vágnerová, Anna
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