National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Product's media in Nike company
Svobodová, Eva ; Kališová, Libuše (advisor) ; Vácha, Václav (referee)
My diploma paper is focus on the brand, package and design. Abstract part contains explanation of definitions and meanings.In the part of Nike company is described its history, activity in Czech Republic and selected components - catchword, logo and package. Practical part contains three methods of research - list of questions, focus group and mystery shopping. I used these methods to find out opinions on the brand Nike and knowledge. In conclusion are suggested some recommendations for Nike company.
Marketing strategy of SG Snowboards
Vácha, Václav ; Halík, Jaroslav (advisor) ; Mach, Petr (referee)
Práce se zabývá marketingovou strategií firmy SG Snowboards. Popisuje teoritický přístup k plánovaní marketingové strategie a následně na to využívá teoretické poznatky k stanovení optimální strategie pro zavádění nové značky na trh.

See also: similar author names
1 VÁCHA, Vojtěch
2 Vácha, Vladimír
1 Vácha, Vratislav
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