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Methods for Mining Association Rules from Data
Uhlíř, Martin ; Burget, Radek (referee) ; Bartík, Vladimír (advisor)
The aim of this thesis is to implement Multipass-Apriori method for mining association rules from text data. After the introduction to the field of knowledge discovery, the specific aspects of text mining are mentioned. In the mining process, preprocessing is a very important problem, use of stemming and stop words dictionary is necessary in this case. Next part of thesis deals with meaning, usage and generating of association rules. The main part is focused on the description of Multipass-Apriori method, which was implemented. On the ground of executed tests the most optimal way of dividing partitions was set and also the best way of sorting the itemsets. As a part of testing, Multipass-Apriori method was compared with Apriori method.
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Methods for Mining Association Rules from Data
Uhlíř, Martin ; Burget, Radek (referee) ; Bartík, Vladimír (advisor)
The aim of this thesis is to implement Multipass-Apriori method for mining association rules from text data. After the introduction to the field of knowledge discovery, the specific aspects of text mining are mentioned. In the mining process, preprocessing is a very important problem, use of stemming and stop words dictionary is necessary in this case. Next part of thesis deals with meaning, usage and generating of association rules. The main part is focused on the description of Multipass-Apriori method, which was implemented. On the ground of executed tests the most optimal way of dividing partitions was set and also the best way of sorting the itemsets. As a part of testing, Multipass-Apriori method was compared with Apriori method.
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Social networking as a form of commercial presentation of companies
Mňahončáková, Jana ; Stříteský, Václav (advisor) ; Uhlíř, Martin (referee)
Commercial usage of social networking is one of the most discussed topic in marketing these days. There are two general ways how to use social network -- to built communities of social networks' users and to advertise in classic display advertising. Czech companies do not place social network to their communication mix so often as foreign ones. They still have to learn how to create the most effective strategy and how to communicate with users. The most important is the activity and interaction. Only then the campaign can reach the communication goals.
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