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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Marketing enviroment and the introduction of new brands
 Poul, Jaroslav ; Procházková, Markéta (advisor) ; Tuza, Jan (referee)
The aim is to provide a comprehensive view of the market of tobacco products. Focus is mainly on cigarette market, where I will zoom on the possibilities of DanCzek Teplice a.s., which is supplier of own brand cigarettes. Seeking answers to questions that will help company gain competitive advantage through creative solutions. The work includes a situation analysis, segmentation of target group customers, own recommendations to marketing activities. All advices must compete in real market enviroment and comply with legislative requirements.
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Market analysis and how to implement new brands
 Poul, Jaroslav ; Vávra, Oldřich (advisor) ; Tuza, Jan (referee)
This bachelor thesis deals with analysis of cigarette market. Main goal is to define market and describe its characteristics. Furthermore thesis gives perspective of a mid size company on the market, which is mastered by a few dominant subjects, uncovering its station and possibilities of implementing new brand with limited budget, in a such regulated environment as nowadays tobacco industry is.
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See also: similar author names
2 Tuza, Jakub
2 Tuza, Jiří
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