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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Marketing audit of public library in Tábor
 Turecká, Libuše ; Johnova, Radka (advisor) ; Římanová, Radka (referee)
and keywords The bachelor thesis deals with marketing audit of the Public Library in Tabor. It is the first marketing audit of the Public Library in Tabor. The bachelor thesis includes introductory information about the library, SWOT analysis, analysis of public services, customers, indirect competition and potentional partners for cooperation. At the end of the thesis there is a suggestion for marketing strategy and a summary of the detected information. Barchelor thesis has 76 016 characters, what is 42 standard pages. Key words: marketing, marketing audit, SWOT analysis, Public Library in Tabor
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