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National Repository of Grey Literature 3 records found  Search took 0.00 seconds. 
The Proposal of Company Communication Mix
 Babáčková, Lucie ; Tomišková, Kateřina (referee) ; Kaňovská, Lucie (advisor)
The main subject of the thesis "Design of company communication mix" is to analyze the current state of the communication mix of Brno fitness center FITKO JANA and on the base of the analysis result to design a communication mix that will increase sales of services. The thesis is divided into three main parts. The first part focuses on the theoretical interpretation and definition of important concepts of marketing, the second part introduces basic information about fitness center and analyzes the current marketing situation. The last part of the thesis, according to the marketing research using survey, will lead to the changes in existing communication mix of fitness center and to design new one, which will ensure greater awareness about the company and increase sales of services offered.
Detailed record
The Proposal of Company Communication Mix
 Babáčková, Lucie ; Tomišková, Kateřina (referee) ; Kaňovská, Lucie (advisor)
The main subject of the thesis "Design of company communication mix" is to analyze the current state of the communication mix of Brno fitness center FITKO JANA and on the base of the analysis result to design a communication mix that will increase sales of services. The thesis is divided into three main parts. The first part focuses on the theoretical interpretation and definition of important concepts of marketing, the second part introduces basic information about fitness center and analyzes the current marketing situation. The last part of the thesis, according to the marketing research using survey, will lead to the changes in existing communication mix of fitness center and to design new one, which will ensure greater awareness about the company and increase sales of services offered.
Detailed record
Příležitosti tržního rozvoje produktu BLUEINFO společnosti DEEP VISION s.r.o.
 Tomišková, Kateřina
Detailed record

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