|
|
Fans Perception of the brand equity of the HC Sparta Praha
Tománek, Dominik ; Voráček, Josef (advisor) ; Opelík, Daniel (referee)
Title: Fans' perception of the brand equity of the HC Sparta Praha Objectives: The primary aim of this thesis is to find out how the fans of HC Sparta Prague perceive the equity of this brand. The research will be conducted on the basis of quantitative research, which will be carried out specifically by means of electronic questioning. Methods: The thesis itself is based on theoretical knowledge related to the given topic, specifically the topic of brand equity, and to determine the perception of the brand value of HC Sparta Praha is used marketing research based on quantitative method of questioning, specifically electronic questioning. Results: The results of the research show that the fans of HC Sparta Prague are overwhelmingly men, a large part of whom have supported the club for more than 10 years. This group of fans is very loyal to the club, which is reflected in their frequent attendance at HC Sparta Praha home games, the purchase of merchandising items, and last but not least, the fact that being a fan of HC Sparta Praha is the most important reason for them to attend HC Sparta Praha home games. On the other hand, according to the results, the biggest current problem of HC Sparta Prague seems to be building its new younger fan base. Key words: brand equity, image, loyalty, merchandising,...
|
|
|
Customers' preferences of particular fitness centres in Poděbrady
Tománek, Dominik ; Voráček, Josef (advisor) ; Opelík, Daniel (referee)
Title: The customer preference of particular fitness centres in Poděbrady Objectives: The main aim of these theses was to find the preferences of particular customers of three specifically chosen fitness centres in Poděbrady. The side aim is afterwards, based on collected data, to provide the feedback to individual owners of the chosen fitness centres together with recommendation of a further possible development within their fitness centre scope. Methods: These theses proceeds from theoretic knowledge associated with the stated topic. Marketing survey based on quantitative way of questioning is used. Particularly, i tis electronic questioning, which presents the main method used in this theses. Results: The result of the thesis is providing some recommendation of further development to owners of particular fitness centres in Poděbrady, based on the discovered preferences of these centres visitors which arise from the questionnaire survey. Key words: marketing, fitness, servisescape, motivation, sport services
|
guest ::
RSS feed.