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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Business plan
 Tlolková, Kristýna ; Habrmanová, Blanka (advisor) ; Molín, Jan (referee)
This Master's Thesis deals with the processing of a business plan in the hospitality industry, offering more fast food nutrition products. The concept reflects the trend in business today, which became the focus of consumers on a healthy and balanced diet. The aim is to create a business plan for fast and healthy meals offered to customers in a comfortable family home bistro-café and finally to evaluate its feasibility. The thesis is divided into three parts. The first part focuses on the theory, based on scientific literature. The content of the practical part is the description of the business plan, market, customers and competitors analysis. Based on the results of each analysis is then assembled a firm marketing strategy. The financial plan includes a realistic, optimistic and pessimistic version. The conclusion is then evaluated the business plan and its feasibility.
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Marketing strategy of the concept of Fair Trade in the Czech Republic
 Tlolková, Kristýna ; Pešek, Ondřej (advisor) ; Pehrová, Lucie (referee)
Subject of this Bachelor thesis is a description of the marketing strategy of the concept of Fair Trade in the Czech Republic and propose ways to improve it. The first part deals with the theoretical description of the marketing strategy and also introduces the concept of Fair Trade worldwide. The second part offers an overview of profit and nonprofit organizations involved in Fair Trade in the Czech Republic and describes the marketing strategy for the concept of Fair Trade. The practical part includes a SWOT analysis of the concept of Fair Trade, defines the strategy of marketing mix elements and presents various projects and campaigns.The conclusion is devoted to describe the potential impacts of marketing activities in the Czech society.
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