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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Strategic analysis of ČSOB
 Teichmann, Lukáš ; Smrčka, Luboš (advisor) ; Hejda, Otto (referee)
The Master´s thesis deals with the processing of strategic analysis for the bank ČSOB. Chapters are divided into theoretical and practical parts. The theoretical part describes various findings relating to the strategy, strategic management, strategic analysis and implementation of basic concepts, which are then practically developed in chapters of the practical part. A strategic analysis of ČSOB was performed in this section, especially on the basis of their internal materials and annual reports and recommendations and conclusions for development, marketing and sales activities SBU1 retail and corporate banking, were formulated.
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The modern marketing phenomenon: Neuromarketing
 Teichmann, Lukáš ; Říha, David (advisor) ; Zamazalová, Marcela (referee)
In my thesis I focus on a relatively new but very promising field, which was born by combining several different sectors - neuromarketing. I refer to new scientific findings, theories and new technologies that gave rise to this field. I prove the usefulness of neuromarketing and its need for high quality surveys and marketing campaigns. The main part of my work is about analyzing individual brain processes and investigating the use of new knowledge about the brain in practice. In addition, in its practical part contained in the individual chapters, I try to analyze existing marketing and advertising campaigns from the neuromarketing perspective by using acquired theoretical knowledge in relevant chapters. At the end I present various methods of brain scanning through which neuromarketing arised. Finally, I try to clarify the view of marketing experts on neuromarketing and prove that this business has a promising future and a very wide application.
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