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National Repository of Grey Literature

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Google AdWords and its use in marketing Tůmová, Květa ; Sedláček, Jiří (advisor) ; Pelc, Václav (referee) This diploma work is concerned with Internet Advertising and Google AdWords used by companies in marketing. The work analyzes possibilities of advertising campaign management and evaluation of its efficiency. The main part of this work deals with the analysis of the chosen advertising campaign. Detailed record

Z ubytovny TOP HOTEL - od vize k realizaci Tůmová, Květa ; Valentová, Jana (advisor) Práce je o vývoji podnikání v hotelnictví a je zaměřena konkrétně na podnikání pana Ing. arch. Vladimíra Dohnala, který z vietnamské ubytovny vybudoval kongresový čtyřhvězdičkový hotel. V práci jsou zmapovány podmínky pro podnikání v hotelnictví, vlastnosti, které by podnikatel měl mít, a vývoj Top Hotelu Praha z ubytovny na hotel, včetně současného stavu. Detailed record

See also: similar author names
6	Tumová, Kristýna
1	TŮMOVÁ, Karolína
23	TŮMOVÁ, Kateřina
8	TŮMOVÁ, Klára
6	TŮMOVÁ, Kristýna
23	Tůmová, Kateřina
8	Tůmová, Klára
2	Tůmová, Kristina
6	Tůmová, Kristýna

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