|
|
Selected Investements in the Municipality and their Financing Possibilities
Szusciková, Kateřina ; Sochor, Jan (referee) ; Puchýř, Bohumil (advisor)
Diploma thesis is focused on a public funding; mainly on possibilities of public financial investment. Theoretical part discusses about means which municipalities dispose on their financial intent. In this connection, both Czech and European funding are closely analyzed. Practical part of diploma thesis poses as an investment study. Firstly, particular investment has been chosen; sequentially, all possible types of funding have been confronted among each other. Goal of that thesis is evaluation of all available funding, including concept of the most suitable solution dedicated to municipal council.
|
|
|
Application of marketing mix in public administration
Szusciková, Kateřina ; Hanák, Tomáš (referee) ; Dohnal, Radek (advisor)
This thesis is focused on marketing, especially on the marketing mix, which is processed in classical and specific form for public administration. The theoretical part of the thesis defines basic areas of marketing, marketing environment, marketing mix, situational analysis and methods that can be used in the processing of these analyses. The practical part of the thesis deals with analysis of the internal and external factors and the subsequent design of a marketing mix for the defined territorial unit.
|
|
|
Selected Investements in the Municipality and their Financing Possibilities
Szusciková, Kateřina ; Sochor, Jan (referee) ; Puchýř, Bohumil (advisor)
Diploma thesis is focused on a public funding; mainly on possibilities of public financial investment. Theoretical part discusses about means which municipalities dispose on their financial intent. In this connection, both Czech and European funding are closely analyzed. Practical part of diploma thesis poses as an investment study. Firstly, particular investment has been chosen; sequentially, all possible types of funding have been confronted among each other. Goal of that thesis is evaluation of all available funding, including concept of the most suitable solution dedicated to municipal council.
|
|
|
Application of marketing mix in public administration
Szusciková, Kateřina ; Hanák, Tomáš (referee) ; Dohnal, Radek (advisor)
This thesis is focused on marketing, especially on the marketing mix, which is processed in classical and specific form for public administration. The theoretical part of the thesis defines basic areas of marketing, marketing environment, marketing mix, situational analysis and methods that can be used in the processing of these analyses. The practical part of the thesis deals with analysis of the internal and external factors and the subsequent design of a marketing mix for the defined territorial unit.
|
guest ::
