National Repository of Grey Literature 3 records found  Search took 0.01 seconds. 
The Brand building of Hudson Global Resources
Šamšulová, Kristýna ; Halík, Jaroslav (advisor) ; Svobodová, Jolana (referee)
The main topic of this bachelor thesis is Hudson brand building of the recruitment company Hudson Global Resources s.r.o. in Czech market. The aim of the thesis is to define according my own research the Hudson brand perception by clients of the company and propose a Hudson brand strategy and also to evalute which brand management tool the company should use.

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