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	Proposal of Marketing Communication for Travel Agency Světlíková, Lucie ; Holeček, Jan (referee) ; Mráček, Pavel (advisor) The diploma thesis deals with marketing activities, specifically with communication mix of the travel agency INVIA.CZ. The goal of the thesis is to improve the company marketing communications with its customers by proposals that affect the elements of communication mix. The thesis is divided into 3 parts – theoretical, which contains important information from the field, analytical, which evaluates the current state of the company and its surroundings and proposals part, which includes suggestions to meet the set goal of thesis. Detailed record
	Suggestion of Marketing Activities of Travel Agency Světlíková, Lucie ; Holeček, Jan (referee) ; Mráček, Pavel (advisor) Bachelor thesis analyzes the marketing mix of travel agency INVIA.CZ. Based on the analysis I propose such changes in the marketing mix, that will help the company to attract new customers and retain existing ones. Proposals help primarily the company to improve its reputation and image of respectable and first-rate travel agency. Detailed record
	Suggestion of Marketing Activities of Travel Agency Světlíková, Lucie ; Holeček, Jan (referee) ; Mráček, Pavel (advisor) Bachelor thesis analyzes the marketing mix of travel agency INVIA.CZ. Based on the analysis I propose such changes in the marketing mix, that will help the company to attract new customers and retain existing ones. Proposals help primarily the company to improve its reputation and image of respectable and first-rate travel agency. Detailed record
	Proposal of Marketing Communication for Travel Agency Světlíková, Lucie ; Holeček, Jan (referee) ; Mráček, Pavel (advisor) The diploma thesis deals with marketing activities, specifically with communication mix of the travel agency INVIA.CZ. The goal of the thesis is to improve the company marketing communications with its customers by proposals that affect the elements of communication mix. The thesis is divided into 3 parts – theoretical, which contains important information from the field, analytical, which evaluates the current state of the company and its surroundings and proposals part, which includes suggestions to meet the set goal of thesis. Detailed record

See also: similar author names
2	Svetlíková, Lenka

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