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Adidas and Puma brands in years 2006-08 : comparative study
Suchá, Helena ; Kopecký, Ladislav (advisor) ; Hejlová, Denisa (referee)
The bachelor thesis "Adidas and Puma brands in the years 2006-2008 : comparative study " deals with comparing the positioning and communication activities of Adidas and Puma sport brands in the years 2006-2008 in both Czech and Global market for sporting goods. Their Sharp origin and history is reflected in the production and marketing communication of brands that belong to the leaders in the sports industry and sponsorships. The first two parts deal with representation of brands Adidas and Puma and their inception, describe the primary plans of Dasslers brothers (in later years the founders of the surveyed companies) to build up a family factory of sports shoes, their conflicts and the following separation. From a historical perspective it examines the progression of advertising and visual appearance of those two brands. The third section examines the definition of marketing communication mix tools, rivalry and market environment at a given time period, defining the quality of brands in the minds of consumers and its permanent building up. In this part the method of comparison is used to analyse the spots and print advertising campaigns from 2006 to 2008 is to find out and then define the interaction between those two rivals on the sports field industry and the message referring to their common roots.
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A portrait of a journalist throughout the comic book production
Suchá, Helena ; Kruml, Milan (advisor) ; Jirák, Jan (referee)
The thesis A Portrait of a Journalist throughout the Comic Book Production deals with comics as a medium with a potential to create certain ideas about society. The aim of this thesis is to define typology of fictional journalists in comic books and to answer the question whether these comic images form stereotypes about journalistic profession. The thesis is divided into three parts: theoretical, historical and analytical. In the first part the author deals with the theoretical definition of terms used in the field of comics and media studies, which is closely related to the concept of the thesis (comics, journalist, stereotypes, interpretation). The second chapter summarizes the historical development of a comic's production on each continent. Special attention is devoted to a distinctive formation of the comic series in the Czech environment. Based on the previous research the author analyzes the comic book characters of journalists in the main part of the thesis. These are divided into categories according to the nature of the characters, gender differences and genres. The outcome of the performed analysis is a summary of the findings and the resulting conclusions. Powered by TCPDF (www.tcpdf.org)
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Adidas and Puma brands in years 2006-08 : comparative study
Suchá, Helena ; Hejlová, Denisa (referee) ; Kopecký, Ladislav (advisor)
The bachelor thesis "Adidas and Puma brands in the years 2006-2008 : comparative study " deals with comparing the positioning and communication activities of Adidas and Puma sport brands in the years 2006-2008 in both Czech and Global market for sporting goods. Their Sharp origin and history is reflected in the production and marketing communication of brands that belong to the leaders in the sports industry and sponsorships. The first two parts deal with representation of brands Adidas and Puma and their inception, describe the primary plans of Dasslers brothers (in later years the founders of the surveyed companies) to build up a family factory of sports shoes, their conflicts and the following separation. From a historical perspective it examines the progression of advertising and visual appearance of those two brands. The third section examines the definition of marketing communication mix tools, rivalry and market environment at a given time period, defining the quality of brands in the minds of consumers and its permanent building up. In this part the method of comparison is used to analyse the spots and print advertising campaigns from 2006 to 2008 is to find out and then define the interaction between those two rivals on the sports field industry and the message referring to their common roots.
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Documentation of Memrial trees in Prague
Suchá, Helena ; Skalický, Milan (advisor) ; Martinková, Jaroslava (referee)
The objective of this thesis was to make a list of selected protected trees in Prague with evaluation of their current condition by dendrometric values and their subsequent comparison to values recorded in the Central Nature Protection Registry.
In 20 of the selected trees their height was measured using Nikon Laser 550A laser rangefinder, the trunk circumference in 130cm height was measured with a 30m textile measuring tape, with the exception of one Platanus hispanica specimen at Karlovo Náměstí and one Taxus baccata specimen in Franciscan gardens, where the measurements were made at the heel of the tree. Health and vitality were evaluated usind indirect methods, according to guidelines described in the book by Kolářík et coll. (2010). Along with dendrometric values, species recognition and photographic documentation was made using Canon PowerShot SX1 IS and Fujifilm FinePix JZ 100 digital cameras. The target area is located in Prague, Czech Republic. It contains following cadastral communities: Malá Strana, Nové Město, Staré Město, Smíchov, Hradčany, Liboc, Košíře. The data summary shows that the most numerous genus in the target area is Quercus (7 trees), three of which (Quercus robur) are located in Na Cibulkách urban forest, one Quercus petraea in Obora Hvězda, Quercus robur and Quercus frainetto (one of each) at Smíchov, and one Quercus robur in the Old Town. Another group are four Platanus hispanica trees, located near the Grand Priory, at Kampa, at Charles Square and in Kinský gardens. All four Fagus sylvatica trees are located in Obora Hvězda, close to a group of five Aesculus hippocastanum trees which are listed as one entity. On the slopes of Petřín, there is a Fraxinus excelsior tree belonging in Hradčany community and an Acer campestre belonging in Malá Strana community. The tallest measured protected tree is Fagus sylvatica in Obora Hvězda, the shortest is Taxus baccata near the Grand Priory. The Platanus hispanica, located near the Grand Priory as well, has the greatest measured circumference, the Taxus baccata the smallest. Most evaluated protected trees are in good health and good vitality. Measurements recorded in ÚSOP are from years 2007 to 2014.
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