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Company Communication Strategy
Stupka, Rudolf ; Škrabiš, Václav (referee) ; Schüller, David (advisor)
The bachelor thesis focuses on the communication strategy of the health-care company G-Medica Ltd., which provides breast-cancer prevention. The thesis specifies current communication channels of the company and proposes necessary measures, which improve communication between company and customers.
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Customer Satisfaction and Proposals for Its Improvement
Stupka, Rudolf ; Škrabiš, Václav (referee) ; Schüller, David (advisor)
The diploma thesis focuses on customer satisfaction. The main purpose is the evaluation of the component analyses which is followed by the composition of proposals on how to improve the level of customer satisfaction. The first part of the thesis is concerned with theoretical background. The other part presents the examination of current situation by the means of internal and external analyses. The current customer satisfaction level is studied using a questionnaire. The final part includes specific suggestions for improvement of customer satisfaction based on previous analyses.
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Customer Satisfaction and Proposals for Its Improvement
Stupka, Rudolf ; Škrabiš, Václav (referee) ; Schüller, David (advisor)
The diploma thesis focuses on customer satisfaction. The main purpose is the evaluation of the component analyses which is followed by the composition of proposals on how to improve the level of customer satisfaction. The first part of the thesis is concerned with theoretical background. The other part presents the examination of current situation by the means of internal and external analyses. The current customer satisfaction level is studied using a questionnaire. The final part includes specific suggestions for improvement of customer satisfaction based on previous analyses.
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|
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Company Communication Strategy
Stupka, Rudolf ; Škrabiš, Václav (referee) ; Schüller, David (advisor)
The bachelor thesis focuses on the communication strategy of the health-care company G-Medica Ltd., which provides breast-cancer prevention. The thesis specifies current communication channels of the company and proposes necessary measures, which improve communication between company and customers.
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